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Citihub develops low-cost dormitories aimed at providing decent housing for workers in Metro Manila. Through a rebrand and automation, we helped them achieve their vision of eradicating homelessness.

Introduction

Your Home in the City

Metro Manila is one of the most densely populated areas in the world and its population is only growing. This is caused in large part due to workers from the surrounding provinces coming in to the city looking for work. This influx of people has made looking for affordable accommodation difficult with workers being forced into paying high rental costs or living in spaces with poor, unsanitary conditions.

Citihub's mission is to provide safe, clean, and affordable housing for these migrant workers. We worked with Citihub to create a visual style that is in-keeping with their vision of sustainable living in the city, and to develop a system for automating big parts of their business.

A fresh coat of paint

Green paint


 

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Humans Need Not Apply

Pretty much everything is automated allowing staff to focus on the people, rather than be stuck in front of Excel

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Off-site Payments

Payments are done off-site through 7-Eleven, Cebuana Lhuillier, or Unionbank

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Less Awkward For Everybody

Tenants receive SMS/Email reminders when their rent is due

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